The analysis of demand
and supply has so far assumed that producers deal
directly with consumers.
As we know, this is far from being the usual case. The ex factory price often
amounts to only a fraction of the final retail price paid by the
consumer. The difference
between price ex-factory and price over-the-counter to
the consumer represents
payments to the ‘middleman’: wholesalers, agents,
accountants,
transporters, retailers. Is this margin between the two prices a reflection
of inefficiency, or
exploitation, or does it simply represent a fair reward for
the effort and risks of
distributing goods?
Some people regard
trading and arbitrage as somehow inferior to ‘real’ work,
such as actually
producing a good. The tendency to deprecate the role of the
distributive sector has
a long pedigree. The Physiocrats of the eighteenth century,
for example, viewed
agriculture as the only true source of a country’s wealth, with
distribution playing a
derivative role. Adam Smith himself, normally a rock
of common sense, made a
distinction between productive and unproductive
labour which sounds very
contrived to modern ears:
The sovereign, for
example, with all the officers both of justice and war who serve under him, the
whole army and navy, are unproductive labourers. ... In the same class must
beranked, some both of the gravest and most important, and some of the most
frivolous professions; churchmen, lawyers, physicians, men of letters of all
kind; players, buffoons, musicians, opera-singers, &c. ... Like the
declamation of the actor, the harangue of the orator, or the tune of the
musician, the work of all of them perishes in the very instant of its
production.
He justified this view
on the grounds that service workers did not produce a physical surplus which
could be reinvested. Not only did service sector workers not
add to the surplus,
their wages were paid out of it, reducing the amount available
for accumulation.
From a market
perspective, classifying the service sector as unproductive or
second class makes no
sense. The reason was explained by Professor Alfred
Marshall as follows:
It is sometimes said
that traders do not produce: that while the cabinet-maker produces furniture,
the furniture-dealer merely sells what is already produced. But there is no
scientific foundation for this distinction. They both produce utilities, and
neither can do more: the furniture-dealer moves and rearranges matter so as to
make it more serviceable than it was before, and the carpenter does nothing
more.
If the end of all
economic activity is consumption, then the production of wholesale
and retailing services
is as ‘useful’ in economic terms as the production of
goods. The information
industry is a case in point. It includes activities such as the
compilation of massive
financial databases, stockbrokers’ information sheets for
clients, reports on
firms, industries and economic surveys. There are consumer
guides of various types,
ranging from the Which? magazine reports of the
Consumers’ Association
to travel guides, designed to help the consumer make
informed decisions. All
this activity helps to make the market operate more efficiently. Advances in
communications technology have played an important role
in easing the problem of
asymmetric information. This problem arises when one
party to a transaction
possesses more information of its true value than another.
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